1M+
App installs in 90 days
View case studyCreator marketing, engineered.
Performance UGC for consumer tech & wellness.
We find, test and scale creator content across TikTok and Meta. Organic content builds attention; paid creative is tested against growth goals.
Selected creator work
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Brands we've worked with
Brainly
Polymarket
Vimcal
Suna Health
Nillion
Delphi
WriteBros
SNACK’d
X1
Astrocade
Results
What creator content has delivered.
Historical achievements across different campaigns. Results vary by brand and objective.
950M+
Views across our campaigns
1M+
App installs in 90 days
<$1
CPI achieved on campaigns
30%+
CTR achieved on ads
Case studies
The work, in context.
Edtech app · Client anonymous
From organic signals to 1M+ installs
Twelve creators. Hundreds of videos. Organic engagement informed which content to put behind paid spend.
- Creators recruited
- 12
- Videos tested, approximately
- 400–600
- Reported installs period
- 90 days
The brief
Find a combined organic and paid UGC strategy that could drive installs for an edtech app.
What we did
- Recruited 12 creators and produced a large volume of content, testing approximately 400–600 videos.
- Reviewed comments, save rates and other engagement signals to identify promising organic content.
- Put TikTok Spark Ads behind the selected winners and test their ability to convert under paid distribution.
Results and measurement
- 1M+ app installs reported over 90 days.
- The campaign combined organic creator publishing with paid Spark Ads. The installs figure is reported for the campaign as a whole.
The takeaway
Organic content was part of the testing process. The selected creative then had to perform under paid distribution.
Campaign account and results reported by Infinite Pulse Media. Historical results are not a forecast for another app.
Open full pageAstrocade
An orchestrated creator launch
A coordinated creator rollout around the launch video, with creators across several tiers posting and amplifying the launch on X.
- Creator recruitment
- Multi-tier
- Launch distribution
- X
- Reported launch views
- Millions
The brief
Organise the creator-led launch for Astrocade, an AI-powered platform for making and playing games.
What we did
- Recruited creators across several tiers, including major influencers such as Kai Cenat, according to IPM’s campaign account.
- Coordinated creator posts and reposts around the launch video.
- Managed the creator rollout as a coordinated launch campaign.
Results and measurement
- Millions of views on the X launch, as reported by IPM.
- The campaign account covers creator recruitment, launch-video coordination and amplification.
The takeaway
The launch combined a central video with coordinated creator distribution across different audience sizes.
Product and work links
Campaign execution and launch views are reported by Infinite Pulse Media. Public company announcements provide separate background.
Open full pageNillion
Finding the audience for NilGPT
Organic audience tests helped focus the creative on Gen Z women before moving it into paid ads.
- Audience groups tested
- 3–4
- Audience focus after testing
- Gen Z women
- Reported ad click-through rate
- 30%+
The brief
Find which consumer audiences would respond to and use NilGPT, a privacy-focused AI chat product.
What we did
- Broke the audience into approximately three or four groups and recruited UGC creators suited to those groups.
- Tested content organically to understand which audiences related to it and used the product.
- Focused subsequent content on Gen Z women after they showed stronger response, then ran that content as ads.
Results and measurement
- Gen Z women emerged as the audience to focus on in IPM’s campaign testing.
- 30%+ ad click-through rate (CTR) reported by IPM. CTR describes clicks relative to ad impressions; it does not establish retention or revenue.
The takeaway
The audience tests changed the creative brief. Production and paid distribution followed the segment that showed stronger response.
Product and work links
Campaign account and ad CTR reported by Infinite Pulse Media. Click-through rate is a creative-response measure; acquisition cost and retention are separate outcomes.
Open full pageConsumer platform · Client anonymous
Part of a campaign with 400M+ views
Help coordinate creator content in different parts of the world as one part of a wider campaign.
- Content coordination
- Multi-region
- Wider campaign views
- 400M+
- IPM’s campaign role
- Contributor
The brief
Support a multi-region content campaign for a consumer platform whose identity remains private.
What we did
- Helped orchestrate creator content across different regions.
- Coordinated IPM’s part of the content activity within the wider campaign.
Results and measurement
- The wider campaign generated more than 400M views, according to IPM’s account.
- IPM contributed to the campaign. The view total is not presented as views generated solely by IPM’s work.
IPM’s role
IPM handled part of the creator-content coordination within the wider multi-region campaign.
Wider campaign views reported by Infinite Pulse Media. The client name, identifying links and exact campaign dates are not disclosed.
Open full pageAI platform · Client anonymous
UGC testing with a 66% lower CAC
UGC content was used to explore prospective markets and evaluate customer acquisition cost.
- Creative used for testing
- UGC
- Campaign focus
- Market tests
- Reported reduction in CAC
- 66%
The brief
Understand which initial markets would work well for the product’s acquisition campaign.
What we did
- Ran UGC content to test prospective acquisition markets.
- Evaluated customer acquisition cost as the campaign’s reported outcome.
Results and measurement
- A 66% reduction in customer acquisition cost (CAC), as reported by IPM.
- Customer acquisition cost was the commercial outcome reported for the UGC campaign.
The takeaway
The campaign’s goal was to learn where acquisition could work. CAC was the outcome used to describe its commercial result.
Campaign account and results reported by Infinite Pulse Media. The client is anonymous and the historical result is not a guarantee for another campaign.
Open full pageServices
Organic and paid. Same creative engine, different success measures.
Choose the one that fits your goal, or scope them together.
Organic
Builds attention
Organic creator campaigns
Native content made for the feeds your audience already uses.
- We develop
- Creator fit, hooks and angles, native formats
- Measured by
- Attention and engagement: views, watch time, shares and comments
Paid
Drives acquisition
Paid UGC
Creator content tested against a clear acquisition goal.
- We develop
- Creative variations: hooks, angles and edits built to be compared
- Measured by
- Installs, signups or another agreed action, and the cost per result
Shared engine
SourceCreateDistributeMeasureIterate
How the testing works ↓
The testing system
Every round sets up the next one.
Creative works as a series of tests. Each stage has one job, and what we learn becomes the brief for the next round.
-
01
Source
Find creators who fit the audience and product.
-
02
Create
Develop distinct hooks, angles and native formats.
-
03
Distribute
Publish organically, run paid tests or combine them around the goal.
-
04
Measure
Read the signals that matter to the agreed objective.
-
05
Iterate
Decide what to make and test next from the response.
Back to Source: the next round starts from what we learned.
Paid, organic or both: the loop is the same. Only the signals we measure change.
Creator network
The right creators give you more to test.
Creator choice shapes how your product is understood. We shortlist for fit, then manage the brief, production and feedback in one place, so each creator brings a distinct angle worth testing.
Start from
Your brief
- Audiencewho we need to reach
- Productwhat it must show
- Goalhow we judge it
Shortlist for
Creator fit
- Speaks to the same audience
- Credible in the category
- Natural on camera
- Fluent in TikTok and Meta formats
Which gives you
Varied creative to test
- Angle AFirst impressions
- Angle BProblem, then product
- Angle CScreen-recorded demo
- Angle DRoutine walkthrough
Why IPM
Creative decisions with a reason behind them.
-
01
Tests start with a measurable goal.
Each round is briefed against an agreed objective, so a result tells you something.
-
02
Made for TikTok and Meta.
Hooks, pacing and formats are built for the feed they run in, not adapted afterwards.
-
03
Sourcing, briefs, execution and learning, together.
No handoffs between agencies. The team that picks the creators also reads the results.
-
04
Reporting that ends in a decision.
You see what worked, why we think it worked and what we recommend for the next round.
FAQ
A few things you might be wondering.
How we work, what we measure and where to start.
What kinds of brands do you work with?
We work with consumer tech and wellness brands, including apps, AI tools, education products and health and fitness businesses. The starting point is a clear audience and a measurable campaign goal.
Do you run organic content, paid UGC, or both?
Both. Organic creator campaigns help test attention, engagement and audience response. Paid UGC tests creative against an agreed action, such as an install or signup, and its cost. When the brief calls for it, organic testing informs which creative to take into paid distribution.
How does a first campaign start?
With a defined pilot. Before launch, we agree the creators, content, budget and success measure. The first round gives us evidence to decide what to change or scale next.
How much does it cost?
Scope and budget are agreed from your brief. Creator mix, content volume and distribution affect the scope, so there is no fixed public price list. Book a call to discuss your product, goal and budget.
What do you measure?
We agree the success measure before launch. Organic work can be assessed through views, watch time, comments, shares and saves. Paid campaigns can be assessed through installs, signups, click-through rate and cost per result. Engagement and clicks are signals; they do not by themselves establish revenue or retention.
Are the case-study results guaranteed?
No. The case studies describe historical results reported by IPM. They are not averages or predictions for a new campaign. Each case explains the campaign context and our role.
What should I bring to a first call?
Your product or website, target audience, campaign goal, current results if available, and an indicative budget. That gives us a useful starting point for defining a pilot.
Can creators apply to work with IPM?
Yes. Submit your public profile or portfolio, location and content interests through the creator application. Work links and an introduction are optional. Selection depends on campaign fit; submitting an application does not guarantee a booking.
Apply as a creator →Start here
Start with a defined pilot.
Before launch we agree the creators, content, budget and success measure. The first round gives us evidence for the next.
Agreed before launch
- Creators
- Content
- Budget
- Success measure
Prefer email? daniyal@infinitepulsemedia.com
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For creators
Your voice. Our brief.
Make native videos for consumer tech and wellness brands.